+ Strategy
+ Creative
+ Digital
+ Wayfinding Design
+ Print
Global investment manager, AMP Capital, recently led the charge on the redevelopment of a commercial property in the heart of Melbourne’s CBD. Bourke Place is celebrated as an institution within the city, comprising a mixed-used precinct with office, food and retail spaces, and Cassette was honoured to be tasked with shaping its new commercial identity.
+ Strategy
+ Creative
+ Digital
+ Wayfinding Design
+ Print
The redevelopment itself included a refurbishment of the lobby and arrival spaces within the office tower, something we were to use as a catalyst for repositioning the asset as a compelling workforce for the future.
The solution involved creating a fresh brand identity for the precinct that was inspired by the bold and commanding architecture of the development itself.
This striking new identity was then supported by a full suite of leasing collateral that included wayfinding and tenant engagement communications throughout the construction period.
The final product was a commercial identity that captured the sense of opportunity and energy that emanates throughout Bourke Place.