Be at the Centre of it all.

Cbus Property

Disciplines

+ Digital
+ Creative
+ Print
+ Strategy

Opportunity:

Cbus Property is one of Australia’s leading integrated property developers and investors. The Langston in Epping, Sydney is a mixed-use precinct comprising three towers that contain over 460 premium apartments and countless square metres of activated retail and communal space.

Disciplines

+ Digital
+ Creative
+ Print
+ Strategy

After having previously launched stage one, we were then tasked by Cbus Property to launch the second stage of the project. Named ‘Central’, the second and middle tower is a dynamic and highly activated space, home to the major resident and community amenity within the overall precinct.

Strategy:

Our aim was to remind people of the vibrancy and opportunity waiting for them at The Langston. The launch required a dedicated brand extension that was youthful and energetic, piquing the interest of the two main target markets – first-home buyers and young families.