Opportunity:
Dare Property Group is respected as one of Australia’s most creative and market-leading boutique residential developers. In 2020, their endeavour to build a remarkable project that embodied the coastal cool and unmatched beauty of Sydney’s Tamarama began with crafting a compelling story behind it.
Our task was to develop an engaging project brand and marketing campaign that would showcase the uniqueness of the building architecturally, attract a discerning owner-occupier purchaser, and celebrate the lifestyle that Tamarama is coveted for.
Inspired by the Japanese concept of ‘Tokoro’ – to create a sense of place that encapsulates its historical, cultural and social connections – our aim was to create a brand for the project that could be nowhere else but Tamarama.
