We’re creative.

Why be traditional when you can be original?

We’re current.

You don’t make history by recreating it.

We’re curious.

Great strategies start with the right questions.

Leadership team

  • Charlie Goldsmith

    Managing Director and Founder

    Charlie started Cassette at just 19 years of age. Charlie now spends his time between Australia and the USA, investing his entrepreneurial skills into a number of new ventures within the health and wellbeing space.

  • Jess White

    CEO and Partner

    Joining Cassette over ten years ago, Jess has overseen the establishment of the full-service agency Cassette is today and continues to work closely with the team and clients on brand and marketing strategy. Jess brought a decade of client-side property and consumer marketing experience holding roles at Mercedes-Benz, L'Oreal, Mirvac and The GPT Group prior to Cassette.

  • Mick Whelan

    Creative Director and Partner

    After taking up the Creative Director position at Cassette more than 10 years ago, Mick has overseen the crafting and defining of countless creative projects. His design fluency comes from a lengthy industry tenure across a number of consumer and property brands. With no shortage of experience, Mick has forged strong identities and campaigns for the likes of the Melbourne Cricket Club (MCC), Nike, Mirvac and Melbourne Airport.

  • Jess Nunns

    Communications Director

    Following nine years at a top independent Melbourne PR agency, Jess joined Cassette in 2014 to spearhead Cassette’s PR department. Armed with experience spanning the full communications spectrum and a suite of top consumer, retail and property brands, Jess oversees our extensive national PR team. The team is dedicated to devising innovative ideas, providing strategic communications guidance and high levels of client service.

  • Bridget O'Loughlin

    Client Services Director

    Bridget's impressive blend of strong industry knowledge, extensive experience and creative insight has pioneered impressive campaigns that have achieved excellent results for her clients. In addition to her exceptional skillset, Bridget has experience working on both the agency and client side of nationally recognised brands such as Westfield, The GPT Group, Melbourne Cricket Club, Dexus and Melbourne Airport.

  • Laura Bartal


    New to Cassette but not to maximising business performance, Laura brings a strong background in strategy, research, executive coaching and organisational design. With more than 20 years’ experience in consulting and strategy leadership roles, Laura has led some of the most dynamic accounts in Australia across the retail, entertainment, beauty, auto, FMCG, Government, superannuation and education sectors.

  • Elise Apolloni


    Holding both a Bachelor of Accounting and a Graduate Diploma of Chartered Accounting, Elise brings a wealth of experience and financial expertise to her role as Cassette’s Chief Financial Office. She is responsible for the overall financial management and governance of Cassette and its subsidiary businesses.

  • Alex Goddard

    Digital & Content Director

    With over 10 years’ experience managing and leading teams, Alex has a comprehensive digital skillset. His extensive career has seen him help clients such as ACTourism, Kmart, L’Oreal, LendLease, Riverlee and the Dahua Group outperform in their respective fields, delivering best-in-class digital experiences across the board. A true digital native, Alex brings a refreshing angle to every project.


  • Abby Hartley

    Account Manager

  • Adrian Halliday

    Senior Developer

  • Aimee Carruthers

    Art Director

  • Ali McKee

    Senior Account Manager

  • Andrew Buchanan

    Print Account Director

  • Annica Robertson

    PR Account Director

  • Camille Tissot

    Social and Digital Coordinator

  • Chelcie Schirrman


  • Claire Burge

    Account Manager

  • Claire Hall

    PR Account Executive

  • Emily Gill

    Account Executive

  • Georgia Brannelly

    PR Account Coordinator

  • Irene Daws

    Account Director

  • Jessica Tew

    PR Senior Account Manager

  • Jessica White Walsh

    Account Manager

  • Juliette Tomlins

    PR Account Manager

  • Kimberly Gosling

    Account Manager

  • Lauren Powell

    PR Account Co-ordinator

  • Madison Werner

    Junior Copywriter

  • Meg Hazell

    PR Account Executive

  • Megan Hondromatidis

    Account Director

  • Merilla Colovic

    Strategy Director - Property PR

  • Mia Van Bergen

    Studio Manager

  • Mietta Orvad

    PR Account Director

  • Millie Lester

    Lead Copywriter

  • Natalie Mills

    Finance Assistant

  • Olga Terentev

    Account Director

  • Rose Butcher

    Senior Account Manager

  • Roxy Geampalia

    Operations Assistant

  • Sam Spurr

    Group Account Director

  • Sarah McDonald

    Senior Account Manager

  • Sasha Tsibulya

    PR Account Director

  • Shannon Linton

    Print Account Manager

  • Tony Zammit

    Production Director

  • Troy Slade

    Design Director

  • Tyrone Lymn


Join our talented team.

Senior Account Manager

Do you have a knack for nurturing projects from brief to execution? We’re searching for a strategically-minded Senior Account Manager.

Large Format Print, Production & Installation Manager

Are you the master of all things print? We’re looking for a Large Format Print, Production & Installation Manager who can wrangle the whole print process.

Senior Developer

We’re on the hunt for a Senior Developer. Someone that lives and breathes creativity like we do, with a dedication to produce high quality, best-in-class websites.