We make no secret of the fact we’re an ambitious bunch.

Leadership team

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  Charlie Goldsmith

  Managing Director and Founder

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  Charlie started Cassette at just 19 years of age. Charlie now spends his time between Australia and the USA, investing his entrepreneurial skills into a number of new ventures within the health and wellbeing space.

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  Jess White

  CEO and Partner

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  Joining Cassette over ten years ago, Jess has overseen the establishment of the full-service agency Cassette is today and continues to work closely with the team and clients on brand and marketing strategy. Jess brought a decade of client-side property and consumer marketing experience holding roles at Mercedes-Benz, L'Oreal, Mirvac and The GPT Group prior to Cassette.

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  Mick Whelan

  Creative Director and Partner

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  After taking up the Creative Director position at Cassette more than 10 years ago, Mick has overseen the crafting and defining of countless creative projects. His design fluency comes from a lengthy industry tenure across a number of consumer and property brands. With no shortage of experience, Mick has forged strong identities and campaigns for the likes of the Melbourne Cricket Club (MCC), Nike, Mirvac and Melbourne Airport.

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  Jess Nunns

  Communications Director

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  Following nine years at a top independent Melbourne PR agency, Jess joined Cassette in 2014 to spearhead Cassette’s PR department. Armed with experience spanning the full communications spectrum and a suite of top consumer, retail and property brands, Jess oversees our extensive national PR team. The team is dedicated to devising innovative ideas, providing strategic communications guidance and high levels of client service.

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  Bridget O'Loughlin

  Client Services Director

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  Bridget's impressive blend of strong industry knowledge, extensive experience and creative insight has pioneered impressive campaigns that have achieved excellent results for her clients. In addition to her exceptional skillset, Bridget has experience working on both the agency and client side of nationally recognised brands such as Westfield, The GPT Group, Melbourne Cricket Club, Dexus and Melbourne Airport.

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  Laura Bartal

  COO

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  New to Cassette but not to maximising business performance, Laura brings a strong background in strategy, research, executive coaching and organisational design. With more than 20 years’ experience in consulting and strategy leadership roles, Laura has led some of the most dynamic accounts in Australia across the retail, entertainment, beauty, auto, FMCG, Government, superannuation and education sectors.

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  Elise Apolloni

  CFO

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  Holding both a Bachelor of Accounting and a Graduate Diploma of Chartered Accounting, Elise brings a wealth of experience and financial expertise to her role as Cassette’s Chief Financial Office. She is responsible for the overall financial management and governance of Cassette and its subsidiary businesses.

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  Alex Goddard

  Digital & Content Director

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  With over 10 years’ experience managing and leading teams, Alex has a comprehensive digital skillset. His extensive career has seen him help clients such as ACTourism, Kmart, L’Oreal, LendLease, Riverlee and the Dahua Group outperform in their respective fields, delivering best-in-class digital experiences across the board. A true digital native, Alex brings a refreshing angle to every project.