TERMS AND CONDITIONS

Last Updated: 1 April 2026

1. General

1. The Cassette website, located at cassette.com.au (including any content, materials, functionality, or services made available through it) (Website), is owned, controlled and operated by Cassette Pty Ltd trading as Cassette (ABN 72 613 046 585) (Cassette, we, our and/or us).
2. The purpose of this Website is to provide you with the opportunity to learn more about our business and products.
3. These Website Terms of Use (Terms) apply to your use of the Website and any content, materials, functionality, or services made available through it.

2. Acceptance of Terms

1. Your access to and use of the Website constitutes acceptance of these Terms and any other legal notices or disclaimers contained on the Website.
2. If you do not agree with these Terms, you must immediately cease using the Website.
3. We may vary these Terms from time to time by publishing an updated version on the Website. By continuing to use the Website after any changes are made, you accept the updated Terms.
4. By using the Website, you acknowledge and agree that certain features or interactions may involve the use of AI Systems, including automated text, chat or content generation tools, subject to these Terms.

3. Reliance on Information

1. The content, information and materials available on the Website are provided for general information purposes only and are not intended to constitute professional advice or recommendations.
2. Although reasonable efforts are made to ensure that content is accurate, complete and up to date, we make no representations, warranties or guarantees of any kind that the information is reliable, accurate or suitable for your particular purpose and in addition, and we are not obliged to update the Website or correct any inaccuracies, which may become known to us.
3. You should obtain independent professional advice before taking any action based on information obtained from the Website.

4. Prohibited Acts

You must not:

1. use the Website in any way that breaches any applicable laws or regulations;
2. use the Website or its content for unlawful, fraudulent or harmful purposes;
3. use the Website in any way that infringes any person’s Intellectual Property, privacy or other rights;
4. use any part of the Website’s content, including AI Generated Outputs, to create derivative materials or to train or improve any AI model, software or dataset;
5. attempt to gain unauthorised access to the Website, the server on which the Website is stored or any server, computer or database connected to the Website;
6. use the Website in any manner that interferes with or disrupts the integrity or performance of the Website or the data contained on it; and
7. use any robot, spider, scraper, data-mining or other automated means (including AI Systems) to access or extract data from the Website.

5. Intellectual Property

1. Unless otherwise indicated, all intellectual property rights in the Website, its content and all materials made available on it (including text, graphics, logos, icons, sound recordings, video, software, design and layout) are owned by or licensed to us.
2. You may access and view the Website using your web browser and may print or download a single copy of a page for your personal, non-commercial use. All other uses are strictly prohibited.
3. Except as permitted under the Copyright Act 1968 (Cth) or with our prior written consent, you must not:
   1. modify, copy, reproduce, republish, distribute, display, perform or transmit any material from the Website;
   2. use any content, code or data obtained from the Website to train, fine-tune or otherwise develop an AI System;
   3. input, upload or otherwise disclose Website content to any AI System for the purpose of generating derivative works or data training; and
   4. commercialise any information, products or services obtained from any part of the Website.

4. Nothing in these Terms transfers any right, title or interest in the Website or its content to you. All rights not expressly granted are reserved.

6. Privacy & Confidentiality

1. Your privacy is important to us. We handle all Personal Information collected through the Website in accordance with our Privacy Policy.
2. By using the Website, you consent to our collection and handling of Personal Information as described in our Privacy Policy, including any reasonable processing of information through AI Systems for operational, analytical or security purposes.
3. As we are not able to guarantee the security of any confidential or sensitive information input into AI Systems or other parts of our Website, please do not input any confidential or sensitive information into AI System or other function of our Website.

7. Third Party Links

1. The Website may include links to third party websites, over which we have no control. Such links do not indicate, expressly or impliedly, any endorsement by Us of the third-party website or the products and services provided via those links.
2. You agree that we are not responsible for the availability of, and content provided on, third party websites.
3. We make no representations or warranties as to, and accept no responsibility for, the accuracy of information on third party sites, or that third party sites will be virus free.

8. Australian Consumer Law

Nothing in these Terms will override your rights as a Consumer under the Australian Consumer Law or otherwise at law.

9. Limitation of Liability

Subject to clause 8, and to the full extent permitted by law:

1. Your use of, and reliance on, this Website is entirely at your own risk;
2. We do not guarantee that the Website will be error-free, uninterrupted or secure;
3. We exclude all liability for any loss, damage, claim or expense, whether direct, indirect or consequential, arising from:
   1. your use or inability to use the Website or its content;
   2. reliance on any information contained in or accessed through the Website;
   3. the conduct or content of third parties linked to the Website;
   4. any unauthorised access to or alteration of your transmissions or data.

4. Where any liability cannot lawfully be excluded, our total aggregate liability to you is limited to AUD$100.00.

10. Use of Artificial Intelligence (AI) Systems

1. The Website may incorporate or interact with AI Systems to facilitate functions such as chat, summarisation, data analysis, translation or automated content generation.
2. You must not input or upload any Website content, data or materials into AI Systems to train, develop, or enhance AI models unless expressly authorised by us in writing.
3. You agree that you will not use our Website content, data or materials within an AI System to generate derivative works, unless we have given you prior written permission.

11. Governing Law

1. The Terms are governed by and are to be construed in accordance with the laws of the State of Victoria, Australia and you agree that the courts of the State of Victoria, Australia will exclusively adjudicate over any dispute in relation to these Terms.
2. If any term of these Terms conflicts with the provision of any legislation of the Commonwealth of Australia or any State, that legislation will prevail.
3. This Website may be accessed from outside Australia. We make no representation that the Content available through this Website complies with the laws (including intellectual property laws) of any country outside Australia. If you access this Website from outside Australia, you do so at your own risk and you are responsible for ensuring compliance with all laws in the place where you are located.

12. Definitions

PRIVACY POLICY

Last Updated: 1 April 2026

1. Overview

1. Cassette Pty Ltd trading as Cassette (ABN 72 613 046 585) (Cassette, we, our and/or us) are a marketing agency providing marketing and consumer research, strategy, creative ideation and production, online strategy, performance media planning and buying, customer experience and related services (Services). Our website is located at https://cassette.com.au/ (Website).
2. We are committed to protecting the privacy of individuals (you, your and/or yourself) while providing Services, in connection with the Website and otherwise in relation to the operation of our business.
3. We will handle Personal Information that we collect or obtain in connection with the provision of our Services in accordance with this Privacy Policy (Policy), the Privacy Act 1988 (Cth) (Privacy Act) and the Australian Privacy Principles which are set out in the Privacy Act (Australian Privacy Principles).
4. This Policy contains information about:
   1. how we collect, store and use Personal Information;
   2. how you may access your Personal Information held by us;
   3. how to seek the correction of your Personal Information held by us; and
   4. how to make complaints about any privacy-related concerns.

5. If we change this Policy, we will display the updated Policy on the Website, and we may also advise you in writing. If you object to any changes, you may contact us, and we will attempt to resolve your complaint within a reasonable time.
6. By using our Services or Website or otherwise supplying us your Personal Information, you consent to our collection, use, disclosure, storage, destruction and otherwise handling of Personal Information, in accordance with the terms of this Policy.
7. If you provide a pseudonym to us or wish to remain anonymous, you can browse and view the Website without restrictions; however, we may not be able to provide you with the full extent of our Services and our interactions with you in relation to the Business may be limited.
8. We may require that you accurately identify yourself so that we can take reasonable steps to provide accurate information as part of providing our Services (for example, we require our clients, suppliers, and associates to provide accurate contact details).

2. How Do We Collect Your Personal Information?

We may collect Personal Information through the following avenues (this is not an exhaustive list):

1. where you have requested our Services to be provided to you;
2. where you provide us with instructions on any engagement for you, where you are a client;
3. where you complete a form or registration process in relation to our Services on the Website or otherwise;
4. where you have inquired or otherwise communicated with us in person, over email or phone;
5. for the purpose of making credit applications, where you are a new client;
6. where you make a booking for our Services;
7. via our social media accounts where you wish to interact with us;
8. where you attend an appointment, meeting or consultation relating to our Services;
9. via the online platform, Employment Hero, where you are a staff member;
10. when we are gifting you products on behalf of our clients for public relation purposes;
11. where you are interacting with the Website, through the use of browser cookies or trackers; and
12. through our use of AI Systems that may collect, analyse or generate information relating to your engagement with our Website, emails, social media, or other digital channels or in order to receive our Services.

3. What Personal Information Do We Collect?

1. The kinds of Personal Information we may collect from you will depend on who you are (e.g. a current customer or prospective supplier) and the nature of your interaction with us.
2. We collect, use and store the following types of Personal Information:
   1. For current, former, and prospective customers: names, addresses, email addresses, phone numbers, gender, date of birth, next of kin, geographical information, social media accounts, credit application information, billing information, and other Personal Information that you may voluntarily provide to assist us to provide our Services.
   2. For current, former, and prospective suppliers: contact details, details about representatives, business information such as banking details, pricing and payment details, and other Personal Information that you may voluntarily provide to assist us to engage in a business relationship with you.
   3. For prospective employees or contractors: contact details, dates of birth, titles and qualifications, photographs, voice and video recordings, background and reference information, medical information, tax file numbers, dietary requirements, bank account information, emergency contact details and other Personal Information relevant to employment considerations.
   4. For current, former and prospective research participants: contact details such as names, email addresses, phone numbers, office address, postal address and other geographical information; other identifying details such as gender, age, profession, certifications and higher education details, level of education or experience, workplace and role, income, assets, expenses, country of origin, race, family situation; sensitive information such as your religion and world beliefs.
   5. Information about our staff and representatives as required in the normal course of human resource management and business operations.
   6. Other Personal Information that you may voluntarily provide to us (regardless of our relationship with you) to assist us to conduct our Business and provide our Services.

3. Where:
   1. You wish to receive our Services, work for us, engage in market research projects or otherwise engage with us from time to time, some of the Personal Information we collect from you may be sensitive information as defined in the Privacy Act. We will only collect sensitive information with your consent and through secure methods.
   2. You wish to supply goods or services to us or otherwise enter a commercial relationship with us, you must provide accurate Personal Information as it is impracticable for us to engage with you in this manner, without it.

4. What Do We Do With Your Personal Information?

1. We will not sell or trade your Personal Information to any third party, organisation or individual without your consent.
2. Subject to the terms of this Privacy Policy, we may use and disclose your Personal Information for the following purposes:
   1. to discuss a current or prospective commercial relationship with you including the preparation of proposal documents, quotes and other pre-engagement material;
   2. to provide our Services to you;
   3. to engage you to supply goods or services to us;
   4. to pay you for any goods or services you supply to us;
   5. to prepare contracts, deeds or consent forms for you or your representatives to sign;
   6. to operate our Website;
   7. into AI Systems used by us subject to section 9 of this Policy;
   8. into technology platforms to assist with financial, employee or project management;
   9. to provide you with further information about our Services, as requested by you;
   10. to personalise your experience of our Services;
   11. to respond to feedback and complaints;
   12. for the development of new Services;
   13. for enforcement of a contract you have entered into with us or any agreement, undertaking, warranty or promise you have given us, such as our customer terms and conditions, supplier terms and conditions, our Website terms and conditions or interview release and consent forms;
   14. to notify you of important changes to our Services or our Website or to otherwise update you on matters relating to our Business that may be of interest to you;
   15. to understand customer trends and patterns so we can continue to develop our marketing and advertising strategies;
   16. for direct marketing purposes, unless you opt-out (see section 8 below); and
   17. for any other purpose for which you give your consent.

3. Subject to the terms of this Privacy Policy, we may also disclose your Personal Information:
   1. to third parties used by us to assist us to provide you with our Services, including our freelance contractors, other contractors (such as bookkeepers), market research providers, recruitment providers, and financial advisors;
   2. to technology and hosting providers and technology service providers, providers of AI Systems, social media providers, marketing agencies and targeted marketing facilitators, who may store or process data on our behalf;
   3. to lessen or prevent serious threats to the health and safety of an individual or the general public;
   4. to assist in locating missing individuals;
   5. to any duly authorised law enforcement officer, or any other person, authorised by any law to receive your Personal Information from us; and
   6. in circumstances permitted by the Privacy Act.

4. We will not disclose sensitive information to any third party unless we have your consent or are otherwise permitted or required by law to do so.

5. How Do We Hold Your Electronic Information?

1. Where we hold your Personal Information, we will hold it by storing it electronically, by exporting it onto a computer or in hard copy.
2. We take reasonable steps to protect your Personal Information from misuse, interference and loss, as well as unauthorised access, modification or disclosure, through the use of secure systems, restricted access, encryption and other safeguards appropriate to the nature of the information.

6. Do We Send Your Personal Information to Parties Outside Australia?

1. We primarily store Personal Information within Australia either onsite at our offices in Melbourne or via the Microsoft Office 365 suite of software tools (i.e. Word, SharePoint and Teams) (Office 365). Data we store via Office 365 is hosted in Microsoft’s Australian Southeast data centres.
2. From time-to-time, we use third-party service providers other than Office 365 for digital cloud storage, web hosting, AI processing or other technology-related services in connection with providing our Services. We may disclose your Personal Information to these third-party service providers who may operate outside Australia or operate in Australia with servers located outside Australia (International Operators). We currently use, among others, Microsoft – Office 365, Mailchimp, Meta, OpenAI, AccountAbility, PandaDoc, Xero, Employment Hero, Monday.com, and Dropbox Cloud.
3. As some of our third-party service providers operate globally, we cannot say with certainty where their servers are located or the countries out of which they operate at any given time. Further, these locations may be subject to change without notice to us.
4. The Privacy Act and corresponding Australian Privacy Principle 8.1 require us to take reasonable steps to ensure that, before disclosing Personal Information overseas, overseas recipients do not breach the Act or the applicable Australian Privacy Principles. It is not always possible for us to ensure that multinational companies, such as Microsoft – Office 365, Mailchimp, Meta, OpenAI, AccountAbility, PandaDoc, Xero, Employment Hero, Monday.com, and Dropbox Cloud will not breach the Privacy Act or the applicable Australian Privacy Principles.

7. Are We Responsible for Third Parties’ Websites and Social Media Links?

1. This Policy applies solely to Personal Information collected with regard to providing our Services, the operation of our Website and otherwise in connection with the operation of our business.
2. We are not responsible for the collection of information or privacy practices of third-party websites that may be linked to from our Website from time-to-time, or social-media platforms that may be accessed via links on our Website or in our emails.
3. We refer you to the privacy policies and terms of use of the operators of any linked third-party websites.

8. Will We Send Direct Marketing Communications to You?

1. Your Personal Information may be used to offer you new goods and services, notify you of new developments to our existing goods and services, or any other promotional communication related to our goods and services or other matters relating to our business.
2. We may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works and how to opt out, you can visit the Your Online Choices educational page at https://youronlinechoices.com.au/opt-out/.
3. If you do not wish to receive direct marketing communications from us, you may opt out at any time by clicking the unsubscribe link on email communications sent to you (if available) or by contacting us (see section 13).
4. Additionally, you can opt out of targeted advertising on some of our third-party advertisers using the following links:
   1. https://www.google.com/settings/ads/anonymous
   2. https://www.facebook.com/settings/?tab=ads
   3. http://optout.networkadvertising.org/

9. Use of Artificial Intelligence (AI) Systems

1. If you are a customer of ours, this section should be read in conjunction with our Client AI Use Policy.
2. If you are a staff member, representative or supplier of ours, this section should be read in conjunction with our Responsible AI Policy.
3. We use AI Systems to assist in the operation of our business and our Services, including for document preparation, communication, marketing, analysis and administrative functions. From time to time, it may be necessary to input Personal Information into such AI Systems.
4. Any AI System we use to process Personal Information has been vigorously tested by our AI Governance Committee using the Australian government’s National Artificial Intelligence Centre’s AI Screening Tool and placed on our AI Register System.
5. We take reasonable steps to ensure that the inputting of any Personal Information into AI Systems complies with the Privacy Act, the Australian Privacy Principles and our various policies in relation to AI use.
6. We will not use Personal Information for Data Training of public AI Systems (including OpenAI, Anthropic, Google Cloud AI, Microsoft Azure AI or AWS AI services) except where otherwise authorised by the relevant individual.
7. We take steps to ensure that:
   1. AI Systems used by us have robust data protection standards;
   2. Where AI Systems are used to assist with processing, communication, content generation or data analysis, we apply Human Review to Outputs; and
   3. Where Personal Information is not required to be processed, Personal Information in materials is anonymised or de-identified where practicable and before inputting into such materials into AI Systems.

8. You may contact us at any time to inquire about our use of AI Systems and how your Personal Information may be processed by them.

10. Do We Collect Personal Information Through Cookies and Analytics Tools?

1. We may collect device information, including information about your web browser, IP address, time zone, some of the cookies that are installed on your device, individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site using cookies and log files.
2. We may use cookies technology to store data on your computer using the functionality of your browser. Many websites do this because cookies allow our Website publisher to do useful things like find out whether the computer has visited the site before. You can modify your browser to prevent cookie use, but if you do this, our Services (and our Website) may not work properly. The information stored in the cookie is used to identify you. This enables us to operate an efficient service and to track the patterns of behaviour of visitors to our Website.
3. In the course of serving advertisements to our Website (if any), third-party advertisers or ad servers may place or recognise a unique cookie on your browser. The use of cookies by such third-party advertisers or ad servers is not subject to this Policy but is subject to their own respective privacy policies.
4. You can find out more about what a cookie is and how they’re used for targeted marketing purposes at this link: https://www.oaic.gov.au/privacy/your-privacy-rights/advertising-and-marketing/targeted-advertising.
5. We use Google Analytics to help us understand how our customers use our Website. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

11. How Do We Keep Personal Information Secure?

1. We take reasonable steps to protect Personal Information we hold from misuse, interference and loss. We also take steps to protect it from unauthorised access, modification or disclosure. This includes administrative safeguards, technical safeguards and physical security measures appropriate to the nature of the information we collect.
2. We have adopted the following security measures:
   1. Multi-Factor Authentication (MFA): Enforced on all externally accessible systems, including one-time passwords (OTP), automatic password expiry and renewal.
   2. Authorised Staff Access: All key platforms we use are limited to use by authorised staff on a ‘need to use’ basis.
   3. Regular monitoring, auditing and testing of our systems.
   4. Staff training on privacy obligations and cyber-security risks.

3. You should be aware that there are inherent risks associated with the transmission of information via the Internet. Data-security measures can never be guaranteed. This means that while we take steps to protect your Personal Information, we cannot guarantee its security.
4. If you suspect any misuse, loss, unauthorised access, modification, or disclosure of your Personal Information, please contact us immediately.
5. If a data breach occurs that is likely to result in serious harm, we will take immediate steps to contain the incident and assess the impact. We will also notify affected individuals and the Office of the Australian Information Commissioner as required by the Notifiable Data Breaches scheme.

12. Will We Transfer Your Personal Information?

If we are involved in a sale, merger, consolidation, change in control, transfer of substantial assets, reorganisation, or liquidation, we may, in our sole discretion, transfer, sell or assign your Personal Information collected by us to one or more relevant third parties.

13. What If You Have Questions or Complaints?

1. If you:
   1. have any questions about this Policy;
   2. wish to request access to any Personal Information that we hold;
   3. wish to be de-identified or have your Personal Information deleted;
   4. wish to correct or update your Personal Information; or
   5. wish to make a complaint or discuss any other privacy concerns you may have, please contact us at [email protected] or 03 9938 6666.

2. We reserve the right to charge for reasonable expenses that we may incur in preparing and sending you a copy of your Personal Information.
3. If you believe we have breached our obligations under this Policy or the Australian Privacy Principles, please give us the opportunity to resolve matters by contacting us first, in writing by email or by post. Once we have received a complaint, we will try to work with you to resolve the matter. The steps we may take to resolve the matter include:
   1. We may request further information from you. This will enable us to investigate the complaint and determine an appropriate solution.
   2. We will discuss options for resolution with you. If you have suggestions about this matter, please raise these with our Privacy Officer.
   3. Where necessary, we will conduct an investigation and endeavour to do so within a reasonable time. We may need to consult others to progress the investigation.

4. If you are not satisfied with our response to your complaint, you may wish to contact the Office of the Australian Information Commissioner (OAIC). For more information, please see their website https://www.oaic.gov.au/about-us/contact-us. Please note that the OAIC may decline to investigate until you have first raised the matter with us.

14. Definitions

Artificial Intelligence (AI)
A machine-based system that, for explicit or implicit objectives, infers from the input it receives how to generate outputs (such as text, images, content, recommendations or decisions) that can influence physical or virtual environments.

AI Governance Committee
A group of people at Cassette (lead by the AI Lead) responsible for the oversight, decision making and compliance of the use of AI and AI Systems At Work.

AI Systems
Software, platforms or tools using artificial intelligence — including generative AI, image generators, transcription tools or data-analysis assistants.

AI Generated Outputs or Outputs
Material, content or information created wholly or partly by us using an AI System.

Data Training
The process of using data (including text, images or other content) to train, refine or improve an AI System’s performance.

Human Review
Review, editing and approval by a qualified person of AI Generated Outputs before they are used, published or provided to any person.

Personal Information
Has the meaning as defined in the Privacy Act.