+Creative
+Strategy
+Print
As part of our ongoing relationship with Melbourne Airport, we were tasked with evolving the branding via a refresh of their corporate identity. As a well-established fixture in Melbourne’s brand landscape, our challenge was to modernise it. The big question was, how could we do it in a way that also made the new branding a powerful preliminary touchpoint for millions of visitors to the destination every year?
+Creative
+Strategy
+Print
Our strategic execution involved developing a refined brand direction that celebrated what Melbourne is known and loved for.
Our solution elevated the brand identity and aesthetic to a new level of polish and professionalism that did justice to Melbourne Airport’s corporate vision.
The result was a comprehensive new brand and style guide that supported all of Melbourne Airport’s multi-faceted communications.
