Opportunity:
For our 10th project with the team at ID_Land, we had the privilege of working on one of the first residential projects to come to market within the Fisherman’s Bend precinct – the largest urban renewal project in Australia.
Port Lane is a collection of 122 townhomes, situated within Port Melbourne at the gateway between the existing Port Melbourne suburb and the emerging Fisherman’s Bend precinct.
Alongside leading architectural firm Rothelowman, together with Hecker Guthrie for interiors and Tract for landscape architecture, our job was to bring the brand story, execution and marketing collateral to life in a way that would sell the new lifestyle as a premier residential opportunity in Melbourne.