Serving up a superior user experience on the Starbucks Australia website.

Opportunity:

With average monthly page views hitting 500,000 the Starbucks Australia website is nothing short of colossal. So when Starbucks tasked us with redesigning and rebuilding it, we rose to the challenge.

Our mission? Redesign and rebuild the Starbucks Australia website to achieve the following:

– Make navigating a breeze with seamless UX, especially on mobile
– Improve the content management experience for site editors
– Introduce a searchable store finder that integrates with Google Business listings
– Include nutritional information for every product, alongside a simple nutritional calculator

Strategy:

Our in-house team of website developers and designers tackled this task with a comprehensive strategy, focusing on SEO, modular design to ease ongoing development, and a content management system that made site editing as smooth and satisfying as that first sip of coffee in the morning.

Success:

Improvements to the ‘find a store’ experience and product information search resulted in less enquiries to the Starbucks call centre. The bounce rate on the home page reduced to 10% – an exceptional result given a 40% bounce rate is ‘good’ according to industry standards. And, the time required to deploy content updates halved. That makes for a happy Starbucks team, and even happier Starbucks sippers.