Opportunity:
People are increasingly looking for new ways to express their most authentic selves. From adopting unique hair styles and fashion looks to phone cases and even drink bottles. But there was one avenue for self-expression to trump them all – Custom Plates.
Cassette was tasked with developing a brand campaign that would drive home that idea that Custom Plates were the ultimate vehicle for self-expression, making them a natural choice for every Victorian.
This campaign would therefore need:
– Generate awareness and interest surrounding the Custom Plates offering as a way for Victorian drivers to be unapologetically themselves;
– Increase engagement with the brand; and
– Drive sales of Custom Plates to help reach annual targets.
