Forging a bold new business centre in Geelong.
Yale Place
DISCIPLINE
+ Creative
+ Digital
+ Print
DISCIPLINE
+ Creative
+ Digital
+ Print
Strategy:
Groundbreaking by design, this new commercial epicentre needed an identity worthy of the address itself. It’s presence was a bold statement, so the brand needed to be too.
We began by forging the narrative – one centred on the idea that this would be a workplace people would be excited to arrive at. It would be the antithesis of modern offices, a commercial icon that transformed the work day.
Simply put, it was a workplace that saw people ‘Live for Monday’. From the tagline, bold headlines and refreshing messaging crafted the impression of ‘rebellion’. An essence that was accentuated by a striking orange and black palette, and blackletter-style font – an extraordinary juxtaposition to the contemporary commercial concept.
Success:
The result was a carefully crafted brand experience that dared tenants to go beyond work.
Conceptualised by the brilliant Livv Developments, Yale Place launched to market in 2023 with resounding impact, laying the foundations for an extraordinary workplace.
