Opportunity:
Long term client and award-winning property developer, ID_Land added to their $2.5 billion development pipeline a community of 98 aspirational townhomes in the sought-after inner-fringe suburb of Yarraville. More specifically, on the site of the old Melbourne Woollen Mills Company operating in 1896.
Yarraville is a celebrated Melbourne suburb, and urban infill sites with this level of location and lifestyle amenity, coupled with the strength of heritage, are incredibly rare. Our task was to tell this story of duality – of old and new, past and present, suburban streetscape and urban connectivity – with appeal and distinction.
